Google announced 'Android One' programme for launching ultra-cheap smartphones

Google Android One Programme
          Google is planning to launch low cost smartphone in the mobile markets initially teaming up with the various Indian smartphone manufactures. They are aiming at the production of smart phones below Rs 6000.

          For this new venture Google will join with the Indian smartphone companies as Micromax, Karbonn, Spice etc. It is a part of their ‘Android One’ programme, a novel initiative, introduced last Tuesday. According to Google’s SVP Sundar Pichai, the new products are going to hit the Indian markets on the coming September onwards. Android one smartphone packs features like FM Radio, Dual SIM support, micro SD card and a display below 5 inches.

          Mr. Pichai says that thus India is the initial center of their new endeavor and slowly they will extend it to all other parts of the world. He added that the company is trying to work with various wireless providers in India to lower the cost of wireless plans. While considering India’s increasing annual income as well as emerging population, Google finds a great possibility of the marketing of the new low budget android smartphones in India.


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